Flexible, Customer-centric and Modularized Process
At ShiftLeft, we build strategic GTM based on the Rise Framework. The unique approach is designed to adapt to the fluidity of the customer journey, with a keen focus on understanding, engagement, and constant optimization.
The Rise Framework
Building
Foundation
We kick-start your journey by setting clear objectives, identifying current landscape, stakeholders, and immersing ourselves in your product or service.
Strategy Development
Dive deep into your target market, customer journey, value propositions, channel identification and gap analysis, to align with your capabilities and goals.
Execution and
Launch
Execute the GTM strategy by developing targeted content strategy that resonates with your audience, enhances your brand visibility, and drives customer engagement.
Monitoring and Optimization
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Continually monitor and refine the strategy based on performance indicators, customer feedback, and market trends, ensuring your GTM strategy is always one step ahead.
Core
Capabilities
1. Project Kickoff: Define the scope, objectives, and key stakeholders of your project. Assess current marketing performance.
2. Product/Service Familiarization: Deep dive into understanding your product or service's features, benefits, and unique selling points.
3. Qualitative and quantitative analysis - market data, CRM, customer intelligence and sales interviews.
Core
Capabilities
1. Strategic Market Insights: Analyze target customers and craft compelling product messaging.
2. Customer-Centric Approach: Map customer journey and identify optimal communication channels.
3. Team Alignment and Execution Plan: Align sales and marketing for seamless GTM execution.
Core
Capabilities
1. Content Strategy and Development: Develop a content strategy that aligns with your value proposition, messaging, and channel strategy.
2. Develop strategic content to engage your target audience at each stage of their journey.
3. GTM Strategy Execution: Implement your go-to-market strategy, applying all the insights gathered during the strategy development phase.
Core
Capabilities
1. Performance Monitoring: Continually refine strategy based on real-time performance insights.
2. Optimization: Adjust content, messaging, and channels based on feedback.
3. Post-Launch Review: Evaluate strategy effectiveness and identify areas for future improvement.
Key Milestones
Project Kickoff Meeting, Product/Service Knowledge Transfer Session.
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Customer and Market Analysis report.
Key Milestones
Target Market Definition, Completion of Customer Journey Map, Value Proposition and Messaging Framework Completed, Channel Strategy Development and Approval, Gap Analysis Report, Sales and Marketing Alignment Meeting.
Key Milestones
Content Strategy Development and Approval, GTM Strategy Launch
Key Milestones
Regular Performance Reviews and Optimization Sessions, Post-Launch Review Meeting.
Timeline: 1 - 2 weeks
Timeline: 3 - 8 weeks
Timeline: 9 - 12 weeks
Timeline: Months 4-6
Why Choose Our GTMaaS Process?
Comprehensive and Modular Approach
Our GTMaaS process transcends traditional marketing funnels, offering a comprehensive, meticulously planned end-to-end solution for your go-to-market strategy
Agile and
Programmatic
Embrace the rapidly changing market with our dynamic and agile GTMaaS process, designed for real-time strategy refinement and optimization.
Customer Journey
Centric
Embedding the patented customer journey at our core, we ensure meaningful connections at every touchpoint, fostering relevant and enduring relationships.
Unique Blend of Strategy and Execution
Experience the power of strategic planning fused with compelling content, backed by expert guidance for a successful, engaging GTM strategy.
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