Fusing the Art and Science of Go-to-Market
Imagine a future where B2B marketers are not just cost centers but revenue drivers, pushing businesses toward sustainable growth and success in an ever-changing digital landscape.
Our team is paving the way for agile, customer-centered and value-driven marketing with our innovative approaches and strive for excellence.
Purpose
At ShiftLeft, we aim to transform B2B marketers into value drivers by shifting left. In the face of evolving market trends and business drivers, shifting closer to customers is a strategic imperative for B2B marketing leaders. While challenges exist, with the right approach and commitment, the shift can help to transition into a value-driver mindset from a cost-center mindset, ultimately leading to increased growth, profitability, and customer satisfaction.
Vision
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Our vision is to be the leading provider of GTMaaS solutions for B2B SaaS companies, revolutionizing how they navigate the competitive landscape, execute strategic plans, and achieve sustainable growth.
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Mission
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Our mission is to elevate B2B SaaS marketing teams into value drivers from cost centers through our GTMaaS platform, providing strategic execution, exceptional customer experience, and innovative solutions that drive success in the ever-changing market.
Our Vision, Mission and Values
Values
Customer-Centricity
Championing customer needs to deliver unparalleled value, forging lasting relationships and driving customer success.
Creativity
Relentlessly pursuing inventive approaches to enhance GTM strategies and solutions in the ever-evolving SaaS landscape.
Integrity
Honesty and transparency in all interactions ensure trustworthiness and help build strong, long-lasting relationships with clients.
Adaptability
Leveraging data-driven insights to forge agile strategies that address the constantly shifting needs of the market and customers.
By upholding these values, we are committed to empowering B2B SaaS companies to achieve their goals and thrive in the digital era, while making a positive impact on the world through the power of innovative GTMaaS solutions.
Meet the Leadership & Advisory Team
Our founders have over four decades of combined experience and deep knowledge in helping B2B SaaS companies successfully bring their products to market using our trusted, data-driven, modern Go-to-Market approaches to drive business outcomes.
Anwesa Chatterjee
Co-founder &
Chief Executive Officer
15+ years of B2B SaaS marketing experience across startups and enterprises. Certifications: PLG, value-selling and patented customer-journey visualization.
Karen
Hsu
Channel and Alliances Advisor
Data-driven expert passionate about scaling B2B product/market fit, with extensive experience in product and channel strategy for blockchain, CRM, and security.
Deepti
Illa
Co-founder &
Chief Growth Officer
20+ years of experience in demand generation, growth marketing, and integrated customer lifecycle at Fortune 100 brands and successful startups.
Sridhar
Guthula
Product and Data Strategy Advisor
Innovative technology leader with 20+ years of transforming high-performing B2B products, specializing in media, cloud, security, and enterprise software.
Manish
Garg
Product Strategy Advisor
A strategic product and technology leader specializing in driving revenue for B2B SaaS solutions with product strategy and team-building expertise.
Liza
Adams
Marketing and Growth Advisor
A seasoned tech executive and fractional CMO, adept at propelling growth during industry inflection points like Internet, cloud, mobile, XaaS, and AI.
Our Team's Expertise Across Industry Leading Startups and Enterprises
